Industry News, Mergers and Acquisitions

Quad Acquires DART Innovation

Enters the in-store retail media network marketplace with the acquisition.

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By: DAVID SAVASTANO

Editor, Ink World Magazine

As part of its ongoing commitment to relentless innovation and product development, Quad, a marketing experience company, acquired North Carolina-based DART Innovation, an in-store digital media solutions provider. The strategic investment expands and seamlessly integrates into Quad’s full suite of products and services, enabling brands and marketers to more effectively offer consumers an integrated purchasing journey, whether they are at home, online or in a physical store. Combining digi...

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